YouTube Announces New Monetization Tools for Creators

YouTube Announces New Monetization Tools for Creators

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In response to Facebook’s renewed push, YouTube has announced a range of new tools of its own, with a big focus on giving creators more ways to monetize their content – something Facebook’s yet to master with its offerings.

Channel Memberships

First off, YouTube’s rolling out a new channel membership option, which will enable creators to charge a recurring, $4.99 monthly fee to give viewers access to:

“…unique badges, new emoji, Members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive live-streams, extra videos, or shout-outs.”


Subscriptions are regularly raised a potential option for the platforms themselves to make money, reducing the need for ads, but doing so would obviously impact growth – which most are not keen to do. By providing subscription options for creators within their platforms, they may open up a new path to monetization, through taking a cut from each.

At this point, YouTube will take a 30% cut of any sponsorship revenue (after local sales tax is deducted). 

Channel memberships will soon be available to all eligible channels with more than 100,000 subscribers (which, as you’ll see from the other announcements, appears to be a key threshold figure for the platform).


YouTube will also now enable creators to add a merchandise ‘shelf’ below their videos to help them sell related products.

As explained by YouTube:

“Merchandise has been a part of many creators’ businesses for a long time. We want to make it easier for more creators to sell merch directly from their channel. So we’ve built a product that allows them to do just that. From shirts with a logo to phone cases with a creator’s face, we’ve joined forces with Teespring so creators can choose from over 20 merchandise items to customize and sell via a shelf on their channel.”






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