The Facebook Power Editor is a free plugin that lets you bulk-edit your ads and have more features help you in your facebook campaigns.
Here are main guideline to use Power editor on Facebook :
1) Download Campaigns and Upload Changes
The first thing you’ll want to do in the Power Editor is download all of your campaigns, ad sets, and ads from the Ads Manager so that you will have your past and current campaigns ready to edit.
2) Over View
3) Create a Campaign
The first step in creating an ad with the Power Editor is setting up a campaign. Click Create Campaign in the top left corner, name your campaign, and select your preferred buying type.
4) Create an Ad Set
Facebook introduced a third level to its campaign structure: ad sets. This means that the primary function of a campaign now is to establish an objective for your groups of ad sets
5) Create Your Ad
Click over to the Ads tab, and then select the Create Ad button in the top left corner. Chose the campaign and ad set you want to associate your ad with, and then name your ad.
After clicking on Create, you’ll be taken to a work space for creating ads that includes the following three sections: Creative, Audience, and Optimization & Pricing.
6) Types of ad
Next, you’ll need to decide if you want to create an ad from a page post or use a domain ad.
Let’s look at the difference between the two:
The page post ad is what it sounds like: an ad created from a Facebook page post that can appear in your target audience’s news feeds or in the right column
Domain ads show up in the right column only and take the user to a separate website when clicked on.
7) Benefits of using Power editor
- Custom Audiences
- Lookalike Audiences
- Saved Audiences
- Partner Categories
- Conversion Tracking
- Conversion Specs
- Domain Sponsored Stories
- Sponsored Search Results
- Run Ads on a Time ZoneIf you know your audience is only on Facebook at certain times of day, you can improve your ad performance by showing your ads at those local times.
- Bulk Uploading
Allows you to upload an Excel spreadsheet of your ads and download them too, if you need to edit them.
- Controlling the placement of your ads
You can advertise to the people on mobile device which you want to choose . You can also choose to only show your ad to mobile devices when they’re connected to WiFi.
- Run Unpublished Posts
An unpublished post looks similar to a regular page post in that it has longer text, but it also includes a call-to-action button and you can control what the link looks like.
- Reporting with the Power Editor
you can access Facebook’s reporting tool by clicking on the Ad Tools drop-down menu in the upper right corner of the Power Editor. This will take you to the Reporting section of the Ads Manager.
Also, you can edit the columns that appear in the list view of the ads workspace by clicking on List Settings and checking off the metrics you want to have on hand.
“You have always work on discovering always new ways which make your social advertising more efficient and effective , This guide to conclusion power editor how to use it and it’s benefits to help you in your campaigns”