What’s New in Social Media Platforms Last Week?

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imfnd brings the latest news, trends and best practices around enterprise social and digital marketing each week to keep updated and on the right track.

Today we will share together what happens last week across the social network:

First Facebook

 1) Facebook Announces Launch of Snapchat-Like Stories in their Main App

The Social Network has confirmed that ‘Facebook Stories’ will be made available to all 1.86 billion active users, along with their image-enhancing Camera features.

2) Facebook Testing New Option to Allow Pages to Post in Groups

“Facebook Groups let people connect with your Page and each other. Now you can interact with Groups as your Page, and your Page can be an admin of these groups”


3) Facebook Messenger now lets you privately share your Live Location for an hour

Facebook’s rolling out a new way for people to share their location within Messenger, with additional limitations and options to avoid the ‘creepy’ connotations of their previous location-sharing options.


4) Facebook’s testing Out a New, Advanced Local Search Feature

Facebook’s testing an enhanced search feature to help users surface recommendations for nearby places.

5) Facebook’s Launching a New, Immersive Ad Format Called ‘Collections’

Facebook has unveiled a new type of ad unit called ‘Collections’, which incorporate video, product images, and even Canvas-style elements, within a single post.


6) Facebook Announces that Anyone Can Now ‘Go Live’ via Desktop

All users can live-stream from their desktop PC, in addition to their mobile device.


7) Facebook introduces personal fundraising tools, donate buttons in Facebook Live for Pages

Facebook today announced it’s expanding its set of online fundraising tools to include its own GoFundMe competitor, with the added support for personal online fundraisers, starting first in the U.S. The new tool will allow Facebook users to raise money for personal crises and other campaigns — like school or medical expenses, emergency situations, funerals and more. In addition, the company is adding the ability for Facebook Pages to add a “donate” button to their live broadcasts on the network.


8) Facebook is Bringing Branded Content to More Pages

Facebook is bringing branded content to unverified pages

9) Facebook opens up 360-degree live streaming to all

Facebook just made live streaming 360-degree video relatively easy, provided you have the equipment to capture the content.


Second Twitter

1) Twitter @Replies Are No Longer Counted in Your 140 Characters

2) Twitter Expands Pre-Roll Video Ads to Periscope Content

Twitter has today announced that pre-roll video ads will now be made available on Periscope content – both live and replays.

3) Twitter’s Considering an Advanced Version of TweetDeck – for a Monthly Fee

Twitter is gauging user interest in an advanced, paid version of TweetDeck, which would include a range of new tools and features.


4) Twitter’s live streaming app Periscope gets an analytics dashboard

Periscope, the Twitter-owned live-broadcasting app, picked up a new trick this morning: a shiny new analytics dashboard.

 Third Snapchat

 1) Snapchat launches Stories search

Snapchatters can now search specific locations, events, and words in order to find Snaps of those things.


Fourth LinkedIn

1) LinkedIn Announces New ‘Trending Stories’ Feed to Boost Content Engagement

LinkedIn has officially launched their new content discovery option, with the release of ‘Trending Storylines’, an alternative news feed focused on specific topics.

Fifth Instagram

 1) Instagram Rolls Out New ‘Sensitive Content’ Filter Tool, New Safety Measures

Instagram has this week announced a new process which will see certain images which don’t necessarily violate the platform’s guidelines – but could be deemed offensive – gated, with a warning message overlaid on the content.

2) The final new safety measure announced by Instagram is the availability of two-factor authentication for all users.


3) Instagram Opens Stories Ads to All Advertisers Globally

Instagram has announced that Stories ads are now available to all businesses globally. If you looking to reach the 150 million people using Stories daily, now you can, with immersive, full-screen video content, presented in vertical format.



Sixth Google

 1) Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads

  • Dynamic Search Ads campaigns will soon be able to support expanded text ads.
  • Showing More Relevant Ads by Default
  • A page feed allows advertisers to specify the exact URLs which are to be used with Dynamic Search Ads

2) Google Duo’s new audio calls feature is now available to all users

Google’s Duo messaging app recently got voice calls in Brazil, but now the feature is rolling out to users across the rest of the world.

Seventh Pinterest

  1) Pinterest Expands Promoted App Pins to All Advertisers

Pinterest has announced that their Promoted App Pins, which they first unveiled back in October, are now being made available to all advertisers on the platform.

2) Pinterest Launches New Program to Train Advertisers on How to Use the Platform

Pinterest has announced a new program called ‘Pinterest Propel’, which aims to connect Pinterest advertisers with platform experts to help maximize their efforts.

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