What’s New in Social Media Platforms Last Week?
Today we will share with you the latest news happens last week across the social network:
1- Facebook Tests Ads Within Its Marketplace Tab
- Facebook is testing ads that run within Marketplace – the tab it launched late last year allowing users to buy and sell their things.
- The ads are just a test for now, which means only a small percentage of U.S. Facebook users will see them. Facebook is not even selling ads specifically for Marketplace just yet — instead, it will take existing News Feed ads and put them inside the Marketplace tab free of charge to advertisers, as a way to experiment.
2- Facebook tries to prove Instant Articles beat mobile web
- Facebook has launched an analytics comparison tool for Instant Articles publishers. It looks at the referral traffic from a test group of people who see Instant Article versions of links and a control group that sees mobile web versions. Facebook hopes publishers will see for themselves that they get more traffic from Instant Articles. This tool is now rolling out to publishers who’ve posted enough of both formats, and Facebook plans to add more metrics to the tool in the future.
3- Facebook Fights Fake News Spread via Modified Link Previews
- Facebook is now starting to disable the ability of all Pages to edit the previews of the links they post in the Page composer or API, with an exemption for some original publishers.
4- Facebook may begin testing a paywall for selected media stories as soon as October
- Facebook is looking for more ad revenue streams and could start testing a paywall for subscription-only news stories.
- Facebook could start working with a few select publishers to introduce a paywall system limiting one’s ability to view more than 10 articles per month, before having to pay for a subscription – or log in using an active one.
5- Videos In Facebook’s News Feed Will Now Autoplay With The Sound On
- Facebook announced several important changes to its video offerings in February – autoplay with sound being the most obvious. Now, autoplay with sound is rolling out to all.
- Facebook is also adding a “watch-and-scroll” feature that makes a video follow a user as they scroll. The same is available in YouTube’s mobile apps on both iOS and Android.
6- Facebook is gearing up to launch Stories for Pages and Brands
- Facebook might be struggling to get you and your friends to use its recently introduced Stories feature, but it appears the company is already gearing up to expand the functionality to brands and pages.
7- Facebook Messenger Bot Developers Get More Messaging Options
Developers and businesses now get five more tags to help aid communication with bot users, allowing them to respond to customer actions beyond the 24-hour window stated in Messenger’s policy.
- Game Event: The GAME_EVENT tag can be used to only to update a user on his/her progression in a game or live sporting event. If a user’s soccer team is about to play, they might get a message. As they would if a Messenger game tournament begins or ends.
- Appointment Update: The APPOINTMENT_UPDATE tag can be used to update users on an appointment that exists. If there is a change on something like time, location, or cancellation, users can be notified easily.
- Transportation Update: The TRANSPORTATION_UPDATE tag can be used only to update users on an existing reservation – flight, train, car, ferry or other reservation. For example, flight canceled, train arrived, etc.
- Feature Functionality Update: The FEATURE_FUNCTIONALITY_UPDATE tag can be used only to update users on new features or updates on a bot. For example, it may notify users that a bot has a “new skill.”
- Ticket Update: The TICKET_UPDATE tag can only be used to update users on an event for which they already have a ticket – when there is a refund, if a concert is canceled, or if a venue has changed.
8- Facebook Announces That all Pages Can Now Create Linked Groups
- Facebook started allowing Pages to post as Pages in groups earlier this year, then extended that to enabling some Pages to create linked groups.
9- Facebook’s Removing the Ability to Edit Link Previews
- Facebook announced a change to their Graph API which would remove the ability for Pages to edit link previews attached to posts, but the backlash has lead to Facebook providing a stay of execution, of sorts, on the feature for some Pages, with a new option that will enable publishers to maintain the capacity to edit previews.
10- Facebook Ads Manager for Excel Guide
- Facebook ads manager for excel allows you to download and analyze your ad performance data from your Facebook ad accounts in Microsoft excel 2016.
1- LinkedIn Re-Adds Quick Profile Insights to Desktop News Feed
- Now LinkedIn’s bringing back the ability to get more information about a user by hovering over their name in the desktop feed.
- Also, LinkedIn has added a lot of profile updates and tools including an in-built profile image camera, native video, pictures in comments and new ‘Profile Views’ data points, including the keywords people used to find your profile.
1- Google launches Hire, a new service for helping businesses recruit
- Google announced the launch of Hire that helps businesses more effectively manage their internal recruiting process. Hire offers businesses a cohesive applicant tracking service that’s deeply integrated with G Suite to make it easier for businesses to communicate with their candidates and track their progress through the interview process.
2- Google introduces the feed, a news stream of your evolving interests
- Google is delivering an update to the feed it introduced to its Google app last year, bringing more attention to showcasing the information its knowledge graph has built on users while allowing them to “follow” certain topics and people to shape what they’re seeing in the feed, as well.
- For now, the new and improved feed will live inside the Google app on Android and iOS (as well as in the Pixel Launcher), but soon mobile and desktop web users will begin seeing elements of the news feed on the home page.
3- Google launches new security features to protect users from unverified apps
- Google added a new security feature for its G Suite users over the course of the last few months, including new anti-phishing tools and OAuth apps whitelisting, as well as an enhanced app review process. Today, it’s adding another layer on top of this with the launch of a new “unverified app” screen for new web applications and Apps Scripts.
4- Google adds a ‘follow’ button to search results
- Good news for folks who find Google’s mobile news cards useful in its search app and launcher: the service will now not only bring you stories related to things you’ve searched for, but also trending topics and happenings in your area and around the globe.
5- Google brings its GIF-making Motion Stills app to Android
- Google last year introduced an app called Motion Stills that aimed to help iOS users do more with their Live Photos – including being able to crop out blurry frames, stabilize images, and even turn Apple’s Live Photos format into more sharable GIFs. Today, Google says it’s bringing Motion Stills to Android, along with a few changes.
6- Google goes meta, adds search function to the dictionary box in Search
- Google is making it even easier to look up the dictionary definition of words straight into Search.
7- Google Introduces New, Personalized Information Feed to Improve the Utility of Their App
- Google feed will not only be based on your interactions with Google but also factor in what’s trending in your area and around the world. The more you use Google, the better your feed will be.”
8- YouTube launches its counter-terrorism experiment for would-be ISIS recruits
- Google’s big experiment in digital counter-terrorism begins rolling out today. Collaborating with its own in-house think tank, Jigsaw, the new effort seeks to bury ISIS-related propaganda on YouTube. Now, when a potential ISIS recruit searches for known extremist content using a predefined set of keywords, they’ll instead be redirected to videos that deconstruct and confront the terrorist group. The project is called the Redirect Method.
9- Google opens Expeditions VR education app to the public
- Google has long sold its Cardboard VR format as a super-accessible platform for getting people into virtual reality. One of their major initiatives for it has been in education markets through its Google Expeditions program, which allows students to get in the center of 360-degree photos and 3D scenes with historical importance.
10- Google’s brave new friendless feed
- Today Google officially launched “feed” in its main iOS and Android apps. Finally, technology has evolved to bring us personalized news without a social graph or personality quiz. Instead, Google combines the most important news stories of the day with ones about topics you’ve previously searched. That last part will strike some as a creepy misappropriation of sensitive data. But once people start scrolling, they might find those recycled insights quite delightful.
1- Snapchat adds multi-Snap recording and a color changing Tint Brush
- This update includes a new multi-Snap recording tool that lets you record up to six 10-second clips in a row.
- With the update, you can record up to one minute of footage in succession, and then edit it all by selecting the best clips.
- The firm has also unveiled a tool called Tint Brush that lets you add a splash of color to your favorite images, using machine learning to identify a target area and fill it with a new vibrant tone.
- The Multi-Snap recording feature is coming to iOS first, with a rollout planned soon for Android, and the Tint Brush feature is launching on both iOS and Android right away.
2- Snap Inc. Launches ‘Snap Publisher’ Ad Creation Tool
- Snapchat has launched a new ad creation tool that is aimed at helping publishers create their own ads service, Variety reports. Named the Snap Publisher, the new tool will help advertisers to create their own ads.
- The new toll offers potential advertisers various basic ad templates to choose from. Advertisers also have the chance to customize created ads with their company logos, videos and pictures.