What is Buzzsumo? And How Do I Use It?

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Content marketing has proven to be one of the best ways to help promote businesses both big and small.  For a quick definition, it is providing resource-rich and helpful information on your company website, typically via a blog, on a consistent basis.  It helps because it provides more resources related to your industry that web surfers may be searching for and thus they can discover your website, your company, and ultimately your products.

What is Buzzsumo?

Buzzsumo is a powerful online tool that allows any user to find out what content is popular by topic or on any website.

What Can Buzzsumo Do for your Business?

Content Insights

What are people talking about? Searching across multiple social sites, Buzzsumo gathers information on what topics are gaining the most attention. It analyzes where certain topics are being discussed and how much attention these topics are getting.

Influencer Information

Who are the people that others are listening to the most? Who gets more social media shares on their posts? Knowing who has the public’s attention and trust can give you insight on who you need to follow and get on your side.


Buzzsumo allows you to set up keyword alerts, so you are updated when content is posted or updated. You are able to know who posted and where, and this allows you to be able to know what your next step should be in regards to your own marketing efforts.

Competitor Analysis

Knowing what your competitors are doing, and what is working or not working for them, goes a long way in helping you. It helps you avoid things that aren’t very effective and gives you insights into what works best, and where you stand in comparison to competitors.

This is the bare basics of what Buzzsumo can do. It all boils down to saving you hours of time, increasing your success and helping you plan each step of your content marketing. Once you’ve planned and put things in action, it will analyze your efforts, giving you a chance to fine-tune the process.

How To Use BuzzSumo?

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