WE Telecom Egypt Creates an Earworm Jingle for its First Ramadan Ad | imfnd

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Mobile phones are a vital part of our everyday life, to a point that we get semi-heart attacks at the thought of losing them. Statistics shows that number of smartphone users in the world is expected to reach 2.7 billion by 2019.

Telecommunication companies know better than most, the importance of offering a reliable, consistent and cost-effective service. As, Youtube stated that in 2017, 70% of all time spent on Youtube is on mobile. Watching videos is no longer on-the-go activity, but audience are preferring mobile to desktop in prime time as well.

The challenge here is twofold; providing a world-class service for a reasonable price and the most effective marketing plan to resonate with your audience in the decision-making process.

One of the telecommunication brands who is thinking along the same lines is WE Telecom Egypt, keep reading to know how they are doing it.

WE Telecom Egypt Customer-Centric Tactic:

“أعلى قيمة للباقة في مصر”

WE telecom Egypt is new to the Ramadan scene. WE released its first copy yesterday, promising the most cost-effective mobile internet bundles to its customers than any other network provider. Not only that, but with a catchy jingle.It also, entices the audience with a Utopian bundle where you will stream music, play games and chat all day and “it will keep going”!

The ad gained 587K views on Youtube and 736K views on Facebook in less than 24 hours.

The telecommunication giant created a simple, relatable advert in which it addresses the real struggle we all face regarding when, how and where does the mobile internet bundle go. It tends to suddenly disappear, right?

WE Telecom puts customers at the forefront in the advert showcasing a real problem and offers cost-effective mobile internet bundles to ensure customer satisfaction.

Two weeks ago, WE Telecom created a series of ads promoting its new home internet bundles.
The new bundles considered reasonably priced and supposed to be faster than any other network provider.

Building on that, the amount of data consumed when leisurely binge watching tv series or how-to videos is undoubtedly too much. According to Netflix, the famous streaming app, it states that “watching movies or TV shows on Netflix uses about 1 GB of data per hour for each stream of standard definition video, and up to 3 GB per hour for each stream of HD video.”

WE Telecom Catchy Jingle: ولسة_الباقة_شغالة#

Jingles are as old as time, few tactics can deliver an advertising message as effective as a catchy jingle.

A good jingle is catchy and creative, boasting the information you want listeners to remember above all else.

WE Telecom created such a catchy jingle. A fun, pop and quirky song.

Also, The right jingle can act like an earworm and become a familiar, repetitive sound the brain will store and recall. This tactic is most effective because whether your audience liked or hated the jingle, whenever they see your brand’s logo they will remember or even hum the melody subconsciously.

So, don’t worry if you ever find yourself involuntarily singing “و لسة الباقة شغالة”, it is just advertisement done right.

Audience Reaction:




WE Telecom still has many surprises for us this Ramadan, stay tuned for the main campaign 😉


Keep following us to know more exclusive news and insights and let us know what you think about WE Telecom’s first copy.

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