Twitter Giving You More Characters To Express Yourself
Twitter’s iconic 140-character limit could soon be a thing of the past as the company launches global test allowing up to 280 characters per Tweet.
Twitter is trying to let every person around the world to easily express themselves on Twitter, so they are doing something new: they are going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean).
We see that a small percent of Tweets sent in Japanese have 140 characters (only 0.4%). But in English, a much higher percentage of Tweets have 140 characters (9%). Most Japanese Tweets are 15 characters while most English Tweets are 34.
Twitter research Team shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese. Also, in all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting – which is awesome!