Top tools for Website Analysis and for SEO

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One of the most important Digital Marketing Factors for your plans is measurement and analysis your website and Your Search Engine Optimization techniques and efforts .

Here are 12 tools for Website Analysis and 7 Tools for SEO:

Website Analytics 

  1. Webtrends – This digital marketing company offers tools for measuring and optimizing digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and  scoring, and more.
  2. Mixpanel – Instead of measuring page views, this analytics tool measures actions such as searches or shares to gain greater insights into user behavior.
  3. Woopra – Using real-time stats that can be broken down to an individual-level view, Woopra helps brands tracks visitors across multiple devices and build comprehensive timelines for every user.
  4. Kissmetrics – This ecommerce customer intelligence tool person-centric data in real time and ties anonymous activity to known activity once a visitor becomes a customer.
  5. Google Analytics – Google’s web analytics tool allows companies to customize reports, measure the impact of social media and mobile on website traffic, and measure conversion rates.
  6. Docalytics – Cloud-based platform that allows departments across a company to view documents, review analytics and track leads.
  7. Simplereach – By collecting real-time data, this tool helps track the impact of digital content and allows users to gain insight into what direction they should take their created content strategy.
  8. – This predictive analytics tool empowers publishers to track the performance of authors or topics, capitalize on web trends, promote in-demand content, and tap into the potential of recommended topics.
  9. Trial Fire – This visual editor for analytics helps marketers circumvent coding their website in order to put tracking on different pages.
  10. Quantcast – Users will receive audience insight through geographic and demographic data, in addition to information about interests and related website activity.
  11. Alexa – This web traffic tool provides traffic data and global rankings for commercial websites.
  12. Compete – Gain insight into the competition by examining what websites and keywords others are using to drive traffic online, compiling lists of the top websites based on a variety of metrics, and tracking online market share by industry.

SEO Analytics

  1. Raven Tools– Report on all marketing campaigns using metrics that pertain to SEO, PPC and social media.
  2. SEM Rush – This tool gives users the ability to track keywords across both paid and organic search campaigns.
  3. moz – This platform enables users to monitor social media, manage SEO campaigns, and more.
  4. BrightEdge – Measure and improve the SEO of your site with this content performance tool.
  5. MarketMuse – Allow MarketMuse to crawl your site and identify gaps in content, find prominent keywords and determine how your site stacks up against competitors.
  6. gShift – Gauge your company’s web presence with this analysis tool, then use these insights to improve the discoverability of your brand on search and social.
  7. SerpStat – This software conducts in-depth competitive analysis based on SEO performance through domain lookup.


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