The Top 10 SEO Strategies to Boost Your Search Ranking in 2018
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
This Article will help you to know the top 10 SEO strategies to boost your search ranking in 2018:
1- Organize your content using topic clusters.
A topic cluster is the strategic organization of your website into a group of related content so that a visitor can easily navigate among related topics to have their search query fully answered.
2- What you write for alt text matters.
If you’re still stuck in SEO habits of the past, you may see alt text as an opportunity to stuff your page with keywords you’re hoping to rank for. This is no longer the best way to use alt text. Instead, you should try your best to accurately describe what the picture actually represents. According to Moz.com, you should also keep the character count under 125.
Thanks to YouTube, anyone can easily add video content to their website, which offers multiple benefits. Not only will Google prefer sites that feature video, but YouTube is the world’s second-largest search engine in its own right, processing more than 3 billion searches each month.
4- Create content with featured snippets in mind.
Have you ever Googled something and found your answer had been populated right on the search page, without you having to click into anything? This is what we call ranking for a SERP—or Search Engine Results Page—using a structured snippet
5- Focus on security with SSL encryption.
According to HubSpot, 82% of visitors abandon sites that aren’t secure. If you use Google Chrome as your primary web browser, you may have run into a warning that states “Your connection is not secure” when you navigate to a website that does not have SSL encryption.
Implementing a secure website strategy should be a priority for 2018. Not sure if your website is secure? You can use HubSpot’s SSL checker.
6- Your existing content could be competing with itself.
Instead of creating net-new content, it’s a good idea to reinvest some (or all) of that time combining some of your related content pieces. This makes your content more helpful but also prevents your posts from competing against each other in Google. Once you’ve combined your 2+ posts, redirect your combined URLs to your top-performing post.
7- Voice Search
Remember, the most common phrases in voice search are, “I want to know,” “how do I,” “to go,” “to do” and “to buy.” Be sure your content references information including them.
8- Always write with your searcher in mind.
Once you’ve outlined your buyer personas, spend some time completing incognito searches. Type in the search terms you are hoping to rank for in Google. Then, read the content that’s already ranking.
Ask yourself: How can I write something that is more helpful, easier to understand, or more research-driven than what’s already ranking? Then use your findings to inform your new and improved content strategy for 2018.
9- Page Engagement
For example, if a user clicks on your page and spends several minutes reading your content, Rank Brain will take note of that engagement and likely boost your site’s ranking. But if searchers access your page and quickly leave, Rank Brain will associate that with bad content and de-rank the site.
Therefore, the more content on your page that a user will want to read, watch or spend time looking at, the longer the dwell time. A recent study by Search Metrics found that the average dwell time for pages within Google’s top 10 results is 3 minutes and 10 seconds.
Backlinks will continue to be one of the major search ranking factors in 2018. But the quality of links are more important than ever before. Therefore, make sure you are not building as many links as possible, but instead earning the best relevant links. Low-quality, “spammy” links can even get your site penalized in search.
How do you earn high-quality links? Start with amazing content. Publish authoritative articles with information that other highly-ranked sites will want to link to. A Backlinko study found that of 1 million search results analyzed, linking to a page correlated with rankings more than any other aspect.
Read this helpful guide: 5 SEO Mistakes Most Blogs Make