Why choose video to promote your business?
- Video content generates the most shares on Facebook.
- Tweets with video see 9x the engagement of basic text tweets.
- LinkedIn’s recently introduced their own native video tools which are seeing good response.
- Including video on a landing page can increase conversions by 80%
- Video build trust, users have watched an explainer video to learn more about a product or service.
- 53% higher likelihood of ranking on the first page of google by using video.
- Video encourages social shares.
Let’s take a look at the top platforms, each platform has its own unique audience, time constraints and best practices.
Long form for ( Facebook, YouTube) as:
- Reviews
- Training
- Interviews
- panel discussion
- Events
For ( Facebook)
For YouTube
Short Form for (Instagram,Twitter and Snapchat) as:
- A quick tour of your offices.
- Backstage at a company event.
- Quick how to tips
- Product lanuch
- short interviews at live events.
For Instagram
For Twitter
For Snapchat
7 in 10 people view brands in a more positive light after watching interesting video content from them.