Ramadan 2017 Reports: Check our full guide to the Telecom’s ads performance in Ramadan

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Every year in Ramadan the three Telecommunication companies compete with each other to lead the season through their campaigns.

We will share with you full guide about the Telecom’s race:

Vodafone

Vodafone launched its campaign on the 27th of May with the name of “The happiness of the first times”, depending on a number of celebrities singing.

 

“Stats”

Total Engagement: 1,600,000 Engagement

Facebook Views: 42,000,000 View

Youtube Views: 21,000,000 View

Fan Growth per Month: 322,656 Fan
Sentiment Analysis:
Positive: 97%
Negative: 3%

The Most Positive Feedback talking about:

Ο The beautiful scenes were taken in Egypt and the funny lyrics, gathering number of celebrities which have big fan base and the concept of the happiness of the first times,

 

The Most Negative Feedback talking about:

Ο The huge spending in the Campaign, bringing a lot of celebrities who took a lot of money which they could have saved it to maintain the network and make it stronger,
Also attacking scenes in the ad, one of them is  Ghada Adel’s children and their look to another child who is eating while they are fasting which some of the people considered it as child abusing,

 

Etisalat Misr

Etisalat Misr joined Ramadan 2017 race with two ads, the 1st copy was launched on the 28th of May Starring youth people and a song featuring “Asala” and “Mohamed Hamaky” under the name of “Hold on your dream”, the 2nd copy was launched on the 12th of June promoting its new offer starring by “The Legend: Refaa El-DesouKy”  “Mohamed Ramadan” under the name of “Strongest card in Egypt”

 

“Stats”

Total Engagement: 977,123 Engagement

Facebook Views: 30,000,000 View

Youtube Views: 12,300,000 View

Fan Growth per Month: 143,343 Fan

Sentiment Analysis:
Positive: 98%
Negative: 2%

The Most Positive Feedback talking about:

Ο The First campaign: encouraging the youth people & deliver optimistic feelings for the future, and the voice of “Asala” and “Mohamed Hamaki”,

 

Ο The Second Campaign: The creative idea for the campaign and the appearance of “Mohamed Ramadan” with a lot of popular Characters from his previous movies and series especially “El Ostora”

The Most Negative Feedback talking about:

Ο The First Campaign: That the last year campaign was better than the  current one,        in addition, missing promoting a new idea,

Ο The Second Campaign: Attacking for using Mohamed Ramadan as the Advert star as there are people consider him someone who promotes violence & discipline:

 

 

Orange

Orange launched its campaign first on the 28th of May starring Mohamed Henedy under the name of “I miss nothing”

 

“Stats”

Total Engagement: 524 ,187 Engagement

Facebook Views: 26,000,000 View

Youtube Views: 22,500,000 View

Fan Growth per Month: 78,412 Fan

Sentiment Analysis:
Positive: 96%
Negative: 4%

The Most Positive Feedback talking about:

Ο That it is entertaining and the beautiful sense of humor of “Mohamed Henedy”

The Most Negative Feedback talking about:

Ο The huge spending in the Campaign which they could have saved to maintain the network and make it better and stronger, and also comparing it to the previous adverts of Mobinil as considered to be more better than Orange:

 

Note:

Ο Data analyzed on 22 June, 10:33 PM

 

After these numbers, share with us your opinion which one won the race as numbers are not always an indicator of the campaign success.

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