Ramadan 2017: Magdi Yacoub advert managed to pawn our hearts

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Every day in Ramadan we’re exposed to a new advert that makes us go insane.

Last year, Magdi Yacoub Heart Foundation launched one of the amazing adverts during Ramadan 2016 (You can find the 6 magician steps behind the success of this campaign here), which made a huge buzz and it was considered to be one of the top engaging ads.


[icon name=”bullhorn” class=”” unprefixed_class=””] Magdi Yacoub Advert Strategy this year: Find out what your users are looking for.

[icon name=”check-square” class=”” unprefixed_class=””] Check Magdi Yacoub Heart Foundation’s latest commercial and how people are going crazy about it between likes and dislikes:

[icon name=”check-square” class=”” unprefixed_class=””] A successful engaging campaign needs to do 3 things:

A) Have an important and promising introduction

B) Remember that people love stories

C) Engage and win your audience

 “Magdi Yacoub Heart Foundation advert is another proof that winning people over is not about the advertising budget”.

[icon name=”hourglass-half” class=”” unprefixed_class=””] Check the 5 components that will make this advert generates a huge buzz: 

  1) This advert has a strong narrative

The advert’s message is performed & introduced by Ahmed Helmy and Donia Samir along with an interesting song animation to tell the child’s story and his dream to encourage us to donate and support him.

2) Create an emotional connection

It goes without saying that a charity video has got to make people want to support Magdy Yacoub Heart Foundation and to do that they’ve got to form a connection with the advert’s story.

3) Choose a simple and creative lyrics through a great song:

Simple, creative and inspirational lyrics which provide the fans with a beautiful atmosphere and happiness including colorful scenes.

4) Choosing perfectly popular celebrities like Ahmed Helmy and Donia Samir

5) The scene of appearance of the Child with Dr.Magdi Yacoub

This scene delivers a touchable message to encourage us to support and donate to Magdy Yacoub Heart Foundation.

 “Check the most common positive comments” [icon name=”heart” class=”” unprefixed_class=””]:


On the other hand, another team sees this copy is lower than the previous one according to these reasons:

  1. Low quality graphic Production.

2. This copy is very similar to the previous one of Ramadan 2016.

3. The performance of Ahmed Helmy wasn’t good as usual and his voice wasn’t matching with the music.

Check the most common negative feedback [icon name=”thumbs-down” class=”” unprefixed_class=””]:


Share with us your thoughts[icon name=”commenting-o” class=”” unprefixed_class=””] about this advert. 

  1. nada says

    احلى إعلان رمضان 2017 الفكرة فيها إبداع و رقى و جمال …و الإعلان جامع بين دنيا و حلمى و دكتور مجدى يعقوب يعنى بين الفرحة و الأمل. ..بجد
    بسطتنا كلنا و الاغنية جميلة جدا جدا جدا بجد فخورة جدا بهشام كإخراج و تلحين و انتاج و فكرة فظيعة طبعا ????????????????????❤❤❤❤

  2. NOUR hamdy Mahmoud says

    الإعلان روعة مشاء الله و اي حاجة يبقي موجود فيها هشام تبقي جميلة زيه ????????❤❤

  3. mirnabayomy says

    بجد احلى اعلان فى رمضان ومبدع كالعاده ❤❤

  4. Sondos says

    بجد الاعلان تحفه حاجه كده محصلتش وانت ياهشام معودنا كل سنه على حاجه بتبهرنا اكتر واكتر وكل سنه فكره جديده وناجحه ومختلفه وجميله ودنيا طبعا حاجه كده مسكره وحلمى طبعا جميل ولمى بجتمع كل الحلاوه دى بتطلع عمل ناجح ويكسر الدنيا ربنا مقتعلنا عاده????وكل سنه حاجه جديده ومفرحانه????????????❤ربنا يخليك ليانا ياهشام????❤وميحرمناش من حجاتك الحلوه????

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