What is an innovative new marketing strategy that you’d like to implement while in this position?

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What is an innovative new marketing strategy that you’d like to implement while in this position?

Asked on March 4, 2018 in Marketing.
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The goal is to see how up to date the customer is regarding new innovations in the marketing field.

What to look for in an answer:

  • Can they name one or more innovative marketing tactics?
  • Do they appear fluent in how these tactics can be implemented?
  • Are they confident about new strategies?

Example: “I’m really excited about the prospect of creating an experiential marketing campaign, where we can activate the brand in the wild, where our customers are. I’ve researched a variety of marketing activations, such as one where a vegetable company brought branded trucks to a festival and served vegetable snacks to health-conscious consumers.”

Answered on March 4, 2018.
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