Presidential Race Analysis

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Political campaigning looks significantly different than it did since even the last election, just four years ago. And digital media is shaping that change.

Traditionally, votes were won through television ads and newspaper coverage in homes across America. Now, with the reach of traditional media ever-diminishing, candidates have to look to newer, digital mediums to communicate their message.

In the last 12 months both presidents got solid audience on Facebook

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and there is the total numbers of total posts for both pages

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and the distributions of interactions

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finally the most engaging posts :

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On the other hand, the total spending of TV ads of last 6 months :

55

 

And according to the washington post, the total ads by each president :

555

 

 

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