Pinterest added a new shopping bag.
As people switch between their phone and computer, now they can add multiple products from different merchants. And it’s all right there with them whenever they’re ready to check out.
Pinterest also makes a new profiles for merchant.
Now when customers visit merchant’s profile, it’s easier for them to discover new products that fit their tastes from what’s new to what’s on sale to what’s popular on Pinterest.
The best part about it is that you don’t have to make multiple transactions. So long as the retailer makes products available on Pinterest via the buy pins, which are also rolling out to the Web.
Pinterest is helping you also to discover stuff
Pinterest is also making it easier to find items you want to buy.
According to Pinterest’s Blog , They share this stats:
- 55% of people say Pinterest is a place for shopping. Only 12% say that about social networks.
- 84% of people who shop from their phones also shop on their laptops. That’s why we’re making Buyable Pins available on the web.
- 93% of people say they use Pinterest to plan for purchases and another 87% have made a purchase after seeing a product they liked
- when a business uses Promoted Pins, they see 5x more in-store sales compared to the industry average.
You can check the full story about this update from here: