Ramadan is a crazy time for advertising in the MENA region,
it is a time where brands step up and rev their creative engines.
Every season we are waiting for the Clasico between Pepsi & Coke in Ramadan.
Again, Pepsi Ramadan-ish campaign is meant to re-ignite the true spirit of Ramadan by bringing people together under the continued theme of “يلا نكمل لمتنا” (“Let’s Complete Our Gathering”) as they will bring the Egyptian Football National Team’s training camp to the audience.
Pepsi Masr 2018: يلا_نكمل_لمتنا#
Pepsi is bringing us along to the National team’s exciting journey, from behind-the-scenes shots to live videos, it is like we are right there with them.
Pepsi has been teasing us since the 10th of April, and finally released the much anticipated ad on 8th of May featuring Mohamed Salah, The Egyptian King!
The ad gained 1.4M views in a week, which doesn’t bode well for Pepsi. However, on Monday a new video was revealed.