Now You Can Follow Hashtags on Instagram

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Instagram has announced that users will now be able to follow specific hashtags  on the platform, in addition to profiles, with posts using those tags appearing in your main feed.

The ability to follow hashtags, giving you new ways to discover photos, videos and people on Instagram. Now it’s even easier to stay connected with the interests, hobbies, passions and communities you care about.

As explained by  Instagram:

“Following a hashtag is just like following a friend. To get started, search for a topic you’re interested in or tap on a hashtag from any post. You’ll see relevant hashtags displayed in your search results along with related accounts. When you find a hashtag you like, open the hashtag page and tap on the follow button. You’ll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar. You can always unfollow a hashtag at any time.”

It’s hard to tell what hashtag following will add to the Instagram experience, but clearly, from Instagram’s perspective, they’re keen to expand users’ horizons and show them more of what the platform has to offer.


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