New Ad Options for Car Dealers.

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Facebook Announces New Ad Options for Car Dealers

 According to research released by Facebook  earlier this year, digital platforms influence some 70% of all auto sales, while social media alone is set to influence 40% of auto sales by 2020. Instagram’s also Popular among those looking to buy a car, making Facebook more broadly a key platform for automotive sellers as they look to connect where their customers are active.

Catering to this, Facebook has this week announced  two new ad options for auto companies looking to maximize their messaging across platform.

The first addition is Dynamic Ads for Auto:

Facebook dynamic ads for auto allows manufacturers and dealers to upload their vehicle catalog with relevant details such as make, model and year. It then automatically generates ads that show the most compelling inventory to the right audiences – driving them toward vehicle detail pages, lead submission forms or other valuable places.”

The second additions is  lead ads for auto :

Facebook’s also adding ‘Lead Ads for Auto’, which sounds pretty much the same as regular lead ads, though they have added some new features.

 

“Lead ads for auto make it easy for people to sign up for information from your dealership, such as offers and quotes. People are sent to a form that’s pre-populated with their relevant contact info, such as their email address. They simply confirm what information they want to share with you, and voila – you have a lead.”

But a new addition to the process is an option to locate your nearest dealer, which will provide directions to help potential buyers more easily connect.

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