Today was launching a successful event with new success story from Integrated Marketing Foundation team.
With international speakers from Facebook , Twitter , DMS , Integrated Marketing Foundation , Shazam and Yahoo
Starting today The Marketing Kingdom Conference and will finish it tomorrow with another great speakers.
I delivered today speech about Mobile Marketing focusing on 4 main Parts :
- Mobile Marketing Stats worldwide , MENA with focusing on Egyptian marketing and the power of Online purchasing.
- Top 9 reasons to use mobile marketing
- 3 case studies covered the top 3 reasons to use mobile marketing.
- 4 keys for successful mobile marketing strategy
Part 1 covered:
a) Mobile Internet ad spending worldwide
b) Net Digital ad revenue VS net mobile ad revenue
c) Mobile internet ad spending by region.
d) Smartphones users in Arab world.
e) Egypt mobile stats.
f) Online purchasing stats in Arab world.
g) Online purchasing stats in Egypt.
Part 2 covered:
9 reasons to use mobile marketing:
- cost efficiency
- customer service
- brand awareness
Part 3 covered the following case studies:
UK’s first interactive virtual grocery store
Tesco unveils UK’s first interactive virtual grocery store at Gatwick.
Coming home from holiday is bad enough, without the added hassle of returning to an empty fridge. Tesco is revealing a new solution, by opening the UK’s first interactive virtual grocery store in Gatwick’s North Terminal.
2) Place IKEA furniture in your home with augmented reality:
The 2014 IKEA catalog gives you the ability to place virtual furniture in your own home with the help of augmented reality. Unlock the feature by scanning selected pages in the 2014 printed IKEA catalog with the IKEA catalog application (available for iOS and Android) or by browsing the pages in the digital 2014 IKEA catalog on your smartphone or tablet. Then simply place the printed IKEA catalog where you want to put the furniture in your room, choose a product from a selection of the IKEA range and see how it will look in your home!
3) The Volkswagen Beetle. Juiced Up
Awesome integrated campaign between offline and Mobile marketing to increase awareness about Beetle 2012
Last part covered the 4 keys for successful mobile marketing strategy:
It is important that you invite consumers to engage with your brand rather than intrude on them. Making consumers feel secure that you respect their privacy and safety is the critical first step.
Does the content truly relate to the needs of the consumer, when and where they need it? Mobile enables brands to deliver relevant content that responds to consumer needs/wants at the precise moment of desire. If your content doesn’t address that desire in a moment’s glance, you’ve lost your consumer.
Mobile offers unprecedented ability to serve location-relevant content to your consumer. In practice, this means you should create enough modular content that is tailored to multiple locations. Location-enabled ads thread content with context to produce unprecedented outreach.
Mobile removes the friction between desire and attainment, problem and solution. When desires or problems arise, your brand must be there ready to serve. By being accessible, keeping things simple and direct, and providing immediate solutions, your brand will able to meet the consumer at whatever stage of the purchase cycle he is in.
You can download the full presentation here:
- Mobile Marketing association
- Smart insights
- pay for it
- Egyptian central bank
- CMO Council
We would like to than our Mass communication arm ( Balance Group ) for covering the event.
and special thanks to my brother ” Mohamed Tolba ” , CEO – Balance group for covering the event by him self to make it successful
Thank you all for this great day 🙂