Mama Nagwa get back again through Dettol Egypt ramadan campaign
Mama nagwa and bokloz get back again through Dettol Egypt campaign.
Dettol is the first brand in ramadan 2016 using nostalgia concept ,
By get back Mama Nagwa and Bokloz in their new ad to get benefit from their popularity.
Firstly what’s the Nostalgia concept mean ?
Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. The word nostalgia is a learned formation of a Greek compound, consisting of νόστος (nóstos), meaning “homecoming”
Here are Dettol campaign: