Mama nagwa and bokloz get back again through Dettol Egypt campaign.
Dettol is the first brand in ramadan 2016 using nostalgia concept ,
By get back Mama Nagwa and Bokloz in their new ad to get benefit from their popularity.
Firstly what’s the Nostalgia concept mean ?
Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. The word nostalgia is a learned formation of a Greek compound, consisting of νόστος (nóstos), meaning “homecoming”
Here are Dettol campaign: