LinkedIn’s Putting Renewed Focus on Groups, with New Tools and Options
LinkedIn’s working on making groups a bigger part of the main LinkedIn experience.
In the letter, LinkedIn first notes that they’ll soon be removing support for their LinkedIn Groups iOS app.
“…that app will stop working as of February 15 2018. But please know that your existing group memberships and contributions will not be affected as part of that change.”
LinkedIn then goes on to note that they’ll be adding in some new Group features, including:
New Navigation and Notification Options
LinkedIn’s giving groups more focus, with a direct link from the home page and new notifications of group activity.
Videos in Groups
You’ll soon be able to post videos in groups, which will also include the regular capacity to @mention members and invite them to comment.
It is interesting to see LinkedIn put the spotlight back on groups, which were once a core feature of the app.
It does seem that LinkedIn’s also tapping into the new groups momentum being fueled by Facebook. It’s hard to say how beneficial the changes will actually be in practice, but given most social managers will be considering alternate avenues for traffic, it could just be LinkedIn’s time to shine.