Instagram’s Expanding Access to Branded Content Tags.

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Instagram opens up Branded content tool to all Users

Instagram  introduced a branded content tool to some accounts in June, and then in August set up a branded content policy to go with it. Now, all content sponsored by brands on the platform needs to be labeled as such. To help make this happen, Instagram has made the branded content tool available to all accounts that have access to Insights data. We assume this means all business accounts on the platform.


As per Instagram: 

“Over the past few months, we’ve been monitoring community sentiment and businesses and creators using the branded content tool. What we’ve learned is the branded content tool provides valuable insights to businesses, and is making it easier for creators.



These notifications are intended to make it easier to use the ‘Paid Partnership with’ tag and educate the community.



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