Instagram Rolls Out Scannable Nametags to All Users, Adds ‘School Communities’

Instagram Rolls Out Scannable Nametags to All Users, Adds 'School Communities'

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New Ways to Connect with Friends on Instagram.

Instagram is this week officially rolling out its nametag codes to all users.

Nametag is a customizable identification card that allows people to find your Instagram profile when it’s scanned. Your nametag is uniquely yours and makes it quick and fun to add people and accounts you discover in person.

Nametags on Instagram enable you to scan in another users’ code via the Instagram camera, which brings up a preview of their profile and a quick follow link.

Nametags are much the same as Snapcodes on Snapchat, or Messenger Codes on Facebook Messenger.

 

 

 

AS Instagram explained:

“School is back in session in the US, and people are connecting with their classmates and sharing their school pride and experiences on Instagram. To make connecting and sharing with friends even easier, we’re globally launching nametag, an easy way to add friends in person. We’re also testing a new Instagram school communities feature in the US to help students connect with others from their university right in the app. Whether you’re finding other fans at the football game or meeting classmates in your study group, both nametag and school communities make it easier to connect with new people.

 

Some users would already have seen nametag codes in the app – they’ve been in testing since April – but they’re now being made available globally on both iOS and Android devices. And they could be an interesting consideration for your brand campaigns – maybe a poster to put up in your store or at a market stall to help people connect to your brand profile.

In addition to nametags, Instagram’s also begun testing School Communities in the US, which “let you show off your school spirit and connect with other students and recent grads from your university in a common space.”

Instagram School Communities screenshots

 

School communities is currently testing in some US universities.

 

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