Instagram Adds Ad Objectives optimized for reach and frequency

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Instagram announced that:

Advertisers can now pursue business objectives including broader brand campaigns optimized for reach and frequency, as well as performance campaigns to drive website conversions.

Now businesses around the globe can run ads easier than ever with the flexibility to drive more business objectives.

By optimizing for reach & frequency, advertisers can manage the number of people they reach with their Instagram ads and how frequently the ads are shown. To make media planning and buying even easier, advertisers can also control the reach and frequency of campaigns across Instagram and Facebook.

In addition, performance advertisers can now optimize delivery of their ads to people who are most likely to take an action on their website—driving more efficient performance on Instagram, or for campaigns running across Facebook and Instagram. Our goal is to remove friction and give businesses the most bang for their advertising buck.

Instagram Advice advertisers to use better ways for telling a story:

Since launching carousel ads in June, businesses have found unique and compelling ways to tell their brand story to help increase awareness and drive affinity. On average, Instagram carousel campaigns have performed better for ad recall than single photo campaigns, driving an additional 2.5 point lift in ad recall.* Given the strong performance, we’re extending the ability to buy Instagram carousel ads through our self-serve interfaces: the Ads API, Power Editor and Ads Manager. By opening up the way advertisers can buy, businesses of all sizes around the world now have more flexible targeting, call-to-action button options, and can customize their offsite links to help drive maximum return.


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