Improve Your Social Media Marketing With Facebook Insights

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Reach and Engagement on Facebook one of the main problems that face every marketer on Facebook because of the continuous updates in Facebook algorithm.

We all know “marketing without data like driving blind”

Here are 4 Ways to use Facebook insights to improve your Social Media Marketing:

1. “Pages to Watch”

You will be able to keep your eyes on your competitors and be able to watch:

  • Their total page likes and the change rate from the previous week
  • How many times they posted this week
  • Total weekly engagement
  • Top posts in this week

By tracking this points you will be able to find the trending topics and ideas for better content for your page.

So you need to weekly visit this section be on the same track with your competitors to able to compete with them.

Things you need to keep in your mind while tracking:

  • Best time for posting in the day
  • Posting frequency
  • Content mix
  • Tone of voice
  • Engagement rate on their page

2. Monitor “Call To Action” Button

There are 11 options you are able to optimize your CTA button on your Facebook business page:

  • Book Now
  • Call Now
  • Contact Us
  • Send Message
  • Use APP
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video
  • Send Email
  • Learn More

There is a study say that “Using CTA button can increase Click through by 285% ”

You are able to view how many people reacted to your CTA

3. The Behaviour of your  Audience on Facebook

By knowing the times that your audience are online you will be able to determine when to post

4. Content Performance

Here you will be able to know the reach and the engagement on each post

Also, you will be to able to view the engagement by the type of post

1 Comment
  1. Omar Tarek says

    Very nice .
    Keep going ^_^

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