Hospital 57357 ft Tamer Hosny Advert Creates Positive Ripple Effect!
Ramadan is the month of charity and good deeds. It is the time for non-profitable organizations to shine and deliver powerful messages when the target audience is in a charitable mindset.
The challenge is to create adverts with positive messages and uplifting tunes to convey good feelings into the audience which results in outstanding results. Contrary to the depressing ads, the ones filled with despair and guilt. They both fulfill their purposes in delivering the message, but brand awareness is significantly higher when the message is positive.
The ripple effect begins with a single idea, comment or endorsement that gains attention and starts the ball rolling. In the world of social media, ideas expand quickly, and the attention they get can expand from a trickle to a raging river nearly instantaneously. This is what Hospital 57357 achieved this Ramadan.
Hospital 57357 ft Tamer Hosny has created what is arguably Ramadan 2018 best advert ever!
The Children’s Cancer Hospital Egypt 57357 (Hospital 57357) released several adverts since Ramadan started, however, the most memorable one is “الموضوع فيك” the motivational, uplifting and happy song by Tamer Hosny.
Amists the struggle, pain and heartache, Hospital 57357 along with Tamer Hosny has created a ray of sunshine, a rainbow of emotions.
The ad has gained 3.2M views on Facebook and 14.5K engagement. On Youtube, the ad gained 3.65K views.
What is remarkable to mention is that sentiment analysis showed 90% positive and 10% neutral of the social buzz.
Moreover, the advert was released on the 21st of May, and almost instantly #Tamer_Hosny hashtag was trending on Twitter up until yesterday.
The song lyrics convey strength, optimism and fierce will only fit for the little superheroes they are.
Not only that but, the vivid, colorful ad showcased beautiful, persistent children who are optimistic, playful and more than ready to overcome the dreary situation as it highlights the importance of psychological care just as much as the medical care.
Sample of just how much this advert succeeded in spreading positive energy:
— Mostafa Mohamed (@Mostafamoh_95) May 21, 2018
the meaning of ” positive energy”
I hope this AD will be beginning to pay attention to psychological assistance more than money 💚
— ميكي🐘 (@MAIESSA01485870) May 22, 2018
إعلان 57 إعلان يخليك تحس بمشاعر مختلطة تفرح وتتأثر وتضحك في نفس الوقت وكمية طاقة إيجابية وتفاؤل وإصرار رهيب ❤
ربنا يشفي جميع المرضى
— Osama Hasan (@407525) May 23, 2018
إعلان تامر حسني من اجمل الإعلانات حلو اووووى💖 pic.twitter.com/bYEcc4AHE2
— Mohammed shalby (@Mohamedhalby2) May 23, 2018
This teared my eyes, and made my heart smile.. It is just beautiful ♥️
— Randa (@TheChosenUser) May 21, 2018