Have you noticed those black billboards labeled “Her Charisma” (In Arabic: ليها كاريزما) ?
A black billboard, and only two words, that’s what Egyptians saw and tried to guess what’s behind that advertising campaign. Some people guess it’s a new TV series or movie and maybe it has a feminine heroic role.
Some other guessed it may be a new resort preparing for a unique lifestyle in the coming summer.
Actually after a while, we’ve noticed online advertisements too with the same message leading to its website and finally a new case to see such advertisements referring to a Facebook account with the same message,
Maybe few days from now and we’ll discover that feminine personality that all these ads talk about her charisma.
Share us your guessing!