Google’s YouTube Ads Upgraded With Location Extensions and Store Visits Measurement
Google AdWords has upgraded YouTube ads with location extensions and the ability to measure in-store visits.
As you may know, both location extensions and store visits measurement have been available for search ads since 2014. This marks the first time any kind of extension has been available for YouTube ads.
YouTube’s location extensions will be available for TrueView in-stream and bumper ads. When people watch a video with a location extension, they will see the address, directions, and opening hours of the business being advertised.