Google AdWords rolling out ‘parallel tracking’

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Google has begun rolling out support for what is called parallel tracking

Case in point, when you click on the ad goes directly to your landing page, bypassing the redirects of the tracking URLs, but the browser does send the tracking details, behind the scenes, to the ad platform.

 

Google announced  “users will head immediately to your landing page after clicking your ad while their browser processes URL tracking requests in the background.”

 

it’s important to get started early because Google says it is working with some “key partners,” but “providers will need to make changes to their platform that could take several months to complete.

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