Facebook Updates Branded Content Tags with New Proviso to Eliminate Mis-Use
Facebook’s Branded Content tags are designed to help better enable influencer marketing and sponsor partnerships, providing more transparency over which endorsements are paid promotions.
That system can quite easily be mis-used:
“Branded content” can be a slippery term. In theory, it refers to an article or video that a brand paid a publisher or creator to produce or star in and to distribute to their audience. However, in practice, it can simply be an article or video that a brand paid a publisher or creator to distribute to their audience; it may not even be content but instead a link to a product page on a brand’s e-commerce site, making something that was already closely related to an ad now all too identical to one.”
This means brands can essentially distribute ads through another means, which is not what Branded Content tags were intended for.
The new addition states that Pages using Branded Content tags should not ‘accept anything of value to post content that you did not create or were not involved in the creation of, or that does not feature you.’