Facebook has revealed that it’s expanding its beta test of home screen Messenger ads worldwide in the weeks ahead. It’ll be a slow rollout, but the targeted promos should be widely visible by the end of 2017.
The Facebook Messenger home screen currently displays recent messages from friends, “Shared Days,” Favorites, and friends who are currently online. When ads roll out, this screen will also feature tailored advertisements similar to the ads already displayed on Facebook and Instagram.
Home screen ads will join “Click to Messenger” ads that drive customers to Messenger after clicking an ad in Facebook or Instagram, and sponsored messages, designed to let companies send ads to users after an interaction to “re-engage.”