Facebook scores big in Q3 earnings: $7.01B revenue and 1.8B users

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Facebook had a wildly successful Q3, Revenue for the third quarter was $7.01 billion, up 56% from a year ago, while mobile accounted for 84% of Facebook’s advertising revenue, compared to about 78% a year earlier.

Here are another fun and fabulous day at Facebook:

  1. 1.8 billion Facebook monthly users.
  2. Facebook Live user growth 4x since May.
  3. Instagram Stories has 100 million daily users.
  4. New camera coming with more visual tools.

Now marketers can learn 4 things from Facebook Third-Quarter Earnings :

  1. Ad load troubles.

Increased ad load – or the the volume of ads users typically see in their feeds – has been a major driver of Facebook’s advertising revenue growth. In July, the company signaled that ad load was nearing capacity, and on the latest conference call Facebook CFO Dave Wehner said the company’s ad revenue growth rates will “come down meaningfully”.

Facebook can certainly drive ad revenue growth in ways other than just pumping more ad units in users feeds, like by getting current users to spend more time in the app or growing the user base even more. Still, the company wants investors to know that they shouldn’t expect monster ad revenue growth figures to continue on the current path.

2. Blocking Ad blockers

Facebook said in August that it will force users to view ads on its desktop website, even if they have ad-blocking software enabled.

3. Snapchat features

Facebook CEO Mark Zuckerberg said that Facebook now wants to focus on how its users actually share that content. “In most social apps today, a text box is still the default way we share. Soon we believe a camera will be the main way that we share,” Mr. Zuckerberg said.

The company now is experimenting with a new function in the Facebook App.

4. Virtual reality

“Since we believe the next phase of VR is great software experiences we’re investing another $250 million in virtual reality content on top of the money that we’ve already invested,” he said.

Facebook has big plans for virtual reality, made clear when it bought Oculus for $2 billion in 2014.


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