The new option was spotted by Facebook marketing expert Mari Smith (and shared by Matt Navarra), and it could be another way for businesses to offset some of their losses in Facebook reach as a result of platform’s algorithm shifts.
Facebook explained it:
“We’ve heard from people that engaging with public figures, non-profits, publishers, and businesses in a more intimate setting can be meaningful. We previously launched the ability for Pages to start Facebook Groups so that they can engage with their communities. We are now testing the ability for Pages to join existing Facebook Groups as well.”
Being able to interact in groups as your business Page may provide an alternate means to generate exposure, and to build brand awareness within relevant Facebook communities. As of right now, the ‘Allow Pages to request to join as group members’ is active by default, so unless a group admin has chosen not to let Pages join, Pages included in the test pool should be able to join most groups.
That could enable you to get involved in relevant communities, and reinforce your brand expertize, helping to make your business a more recognizable source within your respective field.