Facebook Page Insights Guide
“Build your weakness until they become your strength”
But how to know your weakness without analysis. You need to know how your audience reacts to your marketing strategy to know whether you are on the right track or not.
Here is a guide for exploring Facebook Page Insights:
You can have important data about your business page on Facebook and you can download it and analyze it to increase the performance of your page.
To download this insight for your page, go to your Page on Desktop and click insights then click Export Data.
After this, you can choose the time frame you need to analyze.
The default time frame is the last 28 days.
The date will be exported in Excel file format.
Now let’s take a look at the data you have downloaded:
Once you open the file you will realize that you have many tabs. Start with Key Metrics Tab because it summarizes the important metrics on your page
You have a lot of numbers but which one of them are the most important to you?
These depend on your goal, for example, if you are using Facebook to drive traffic to your website then you should be looking into link click states. If you are using Facebook to build a community then you should be looking into Likes.
Although you need to check if there is a post received a special response then this will be a good indicator that this type of posts are more likely to your audience and this will help you to understand the behavior of your audience.
You will need to check the daily likes source to know how much your page got likes from page suggestions, also you will be able to know how much likes you got from Facebook Ads.
If you are wondering what you are going to do after analyzing your page likes? here is the answer you will be able to determine the channels and the content you are going to invest in to reach your marketing goals with the minimum budget.
Then you will need to check the Likes vs Unlikes to be able to check if there is any sign of upcoming crisis or you need to change your content strategy.
We all know the importance of Video for Facebook. Here you will be able to determine how your audience interact with your videos and get information about organic and paid video views also you will find an interesting column called Daily Total Number of Times a Video Has Been Seen Again.
By analyzing these stats for your page, you’ll start to see how page data insights can help you refine your page content strategy. Knowing what’s turning people on and off your page is key to sustaining your Facebook community.
What do you think? Do you regularly download your Facebook Insights data? Which key metrics do you focus on? What tips can you offer for analyzing this data?