Facebook Newsfeed Update – Bringing People Closer Together
Over the next few months, Facebook will be making updates to ranking so people have more opportunities to interact with the people they care about. Mark outlined this in a post today.
One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built…
With this update, Facebook will also prioritize posts that spark conversations and meaningful interactions between people. To do this, Facebook will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to – whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.
Facebook will also prioritize posts from friends and family over public content, consistent with News Feed values.
But, what does this mean for Pages and public content? And What types of Page posts will show higher in News Feed?
Facebook explained it:
Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll see less public content, including videos and other posts from publishers or businesses.
As we make these updates, Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it. Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.
Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events. And news can help start conversations on important issues.
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