Wondering how to use Facebook live to promote your business ?
Alot of Facebook business use this feature to improve the reach of the page. We will discover many ways your business can use Facebook live video :
#1 Discuss the comments of your audience
You can use Facebook live to discuss comments about topic on your blog, it’s much easier and effective to schedule Facebook live video session where you can answer the questions of your audience rather than traditional way.
#2 Give a Look behind the scene
You can share with your audience how your business works and share your process and educate people who are looking for information about your business.
#3 Promote upcoming events
Once you’ve planned the event, create a post to let fans know about your special event, then you can share more details about your event on your live video.
Don’t forget that you can use Facebook live to stream a live event. For example interviews with speakers.
#4 Tease new products
You can give your fans a hint about your new product. The live video is a good opportunity to answer your customers questions.
#5 Customer service
Customer service is an important part of your company that you can’t ignore. You have to answer every question even it’s a repeated question.
Although you can collect the common questions that your customers ask frequently and answer them to save your time and it can be reference so everyone can learn from it.
#6 Facebook groups
Maybe you use Facebook group to sell products or provide services, it will be helpful if you use Facebook live to share latest updates about your group or about your business.
This way can be very effective to attract more people to your group.
keep in mind that alot of people watch Live videos more than traditional videos, so you can invest in video’s equipment and tools to have better quality and keep viewers waiting for your upcoming live videos.