In its ongoing fight against clickbait and fake news, Facebook is starting to hide posts from users who routinely post spam.
Facebook said it carried out research which showed that a small group of users were “routinely sharing vast amounts of public posts per day”, which was effectively spamming people’s feeds.
As a result of the research, Facebook said it would “deprioritize” posts being shared from those accounts.
The new policy will only apply to links for individual articles and domains — pages, videos, photos, check-ins, or status updates will not be affected.
Meanwhile, Facebook is also reported to be rolling out a new Discover tab for Messenger that will make it easier for users to find and engage with brands and chatbots.
The social network said it wants to make the app more like the Yellow Pages and make it easier for users to get in touch with businesses.
While users will be able to use the Discover tab to “find the businesses they care about,” this will also mean businesses will also be able to pester users more easily.