Facebook Is Introducing a Campaign Budget Optimization Tool for Advertisers.

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Facebook announced that it will begin rolling out a campaign budget optimization tool to advertisers “in the coming months.”

Once you’ve set your campaign budget, the system automatically allocates spend to the best performing ad set, ensuring you get maximum value.

The process works like this:

Campaign budget optimization is available for any campaign objective.


Facebook said the tool will save advertisers time by eliminating manual shifting of budgets between ad sets, adding that advertisers can set daily or lifetime campaign budgets, as well as bid caps and spend limits for each individual ad set.

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