Facebook Introduces New Canvas Template For Collection Ads
Facebook announced that it is enhancing its collections ad format to help drive sales by adding a new lifestyle template that will help advertisers inspire product discovery through their ads.
Mobile has become the number one source for product research, far exceeding desktop computers and even stores. As this consumer behavior moves to mobile, advertisers are seeking to continue to reach their customers through immersive creative, like lifestyle imagery. That’s why Facebook is introducing a new Canvas template for collection ads to enable advertisers to inspire product discovery and drive sales through an immersive mobile experience, using lifestyle images tagged with products.
The templates are designed to cater to three business objectives:
- Acquiring new customers
- Showcasing a business
- Selling products.