Facebook Announces New Methods to Measure Page and Publisher Trust
In the second installment of their explanations of coming changes to the News Feed algorithm, Facebook’s detailed how it plans to rank news sites by trustworthiness, in order to determine whether they get a distribution boost, or penalty.
Continuing our focus for 2018 to make sure the time we all spend on Facebook is time well spent… Last week I…
Facebook explained that:
Last week, we announced major changes to News Feed that are designed to help bring people closer together by encouraging more meaningful connections on Facebook. As a result, people will see less public content, including news, video and posts from brands.
Today we’re sharing the second major update we’re making this year: to make sure the news people see, while less overall, is high quality.
we will prioritize:
- News from publications that the community rates as trustworthy
- News that people find informative
- News that is relevant to people’s local community
you can still decide which stories appear at the top of News Feed with our See First feature
“We decided that having the community determine which sources are broadly trusted would be most objective. Here’s how this will work. As part of our ongoing quality surveys, we will now ask people whether they’re familiar with a news source and, if so, whether they trust that source. The idea is that some news organizations are only trusted by their readers or watchers, and others are broadly trusted across society even by those who don’t follow them directly. (We eliminate from the sample those who aren’t familiar with a source, so the output is a ratio of those who trust the source to those who are familiar with it.)”
Facebook’s previously noted that they have a News Feed ‘Quality Panel’ of some 700 reviewers who provide real, human feedback on their News Feed results, which then help the data team make more informed decisions