I am so excited while I am writing my 1st article in 2017, hope for you the best always in the new year.
Facebook ads manager has many types of ads, so you have first to determine your objective before choosing your ad type.
In this article, we will make together the increase conversions on your website campaign.
Bring your laptop guys and your coffee to create together this campaign in 15 tips:
1) Choose Increase Conversions on your website:
- Go to your ads manager from here: https://www.facebook.com/ads/manager/
- Choose on the right side our type of ad
2) Name your Campaign & Testing:
Now Facebook allows to advertisers to test their campaign first before creating their campaigns as we clarify in the photo.
Before starting our campaign we have to name it.
3) Choose your conversion:
Use the facebook pixel to measure and optimize ads for conversions, and choose your conversion as the below.
4) Custom audience:
You can use a custom audience in your targeting ( Lookalike audience or your custom audience or both of them)
5) Choose your location:
Go to the map and choose your specific or bulk locations.
6) Age, Gender, and languages:
Choose your targeted age for your audience and gender, after that choose your targeted language.
In this phase we have to select each item in our targeting to reach our targeted audience from these sections:
D) More Categories
Or if you have previous experience to reach your selected audience, choose your saved list.
Define your connection for people who like your page, friends of people who like your page, people outside your page or all of them, in addition choosing apps & events targeting.
Let us define our place for our advert:
A) Facebook ( Newsfeed – Right column)
C) Audience network
NB: If we choose messenger as a placement, it will turn off the other placement
10) Budget & Schedule:
In this phase, we have to select our budget and if we will make it a daily budget or a lifetime budget.
After that, we have to select our duration schedule for our campaign
Our optimization for ad delivery will be conversions and we will have 3 options:
A) 1 day click after clicking or viewing our ad
B) 7 days after clicking or viewing our ad
C) 28 days after clicking or viewing our ad
12) Bid amount:
After choosing our conversions type, we will choose our bid amount even it will be automatic bid or manual.
If we choose the manual one, my suggestion to choose the AVG between the suggestion one if you don’t know the best bid for your ad according to your industry.
NB: We will get charged by 1k impression in this type of ad.
13: Creative section:
In this section, we will choose our creative type for our campaign as the following:
B) Single image
C) Single Video
NB: The recommended image size is:1200×628
14) Ad preview:
Before confirm our campaign launching we have to preview it in all devices.
Just we will confirm our ad to be reviewed by FB.
Now our campaign setup is done, feel free to share with me any technical issues which you face in Facebook advertising and I will support you to make your results better.