Facebook Adds Instagram Retargeting Options to Custom Audience
Go to the “Audiences” tab in Facebook’s Business Manager, you will find three new retargeting options for Instagram now appear under the Engagement objective when creating a Custom Audience: Video, Lead form, and Instagram business profile.
1) Video allows you to create a list of people who watched a certain length of your video (based on seconds or % completion).
2) Lead form is a list of people who’ve opened, completed, or haven’t submitted the form.
3) Instagram business profile is a list of anyone who’s interacted with your profile page.
- With these options, not only can brands understand their customer behavior in depth, but also create custom tailored ads that will have a higher chance of attracting customers.