Each year We Are Social delivers its massive annual report about the latest digital trends in internet, mobile and social media usage and now the company is back with an updated collection of insights and statistics reflecting the world’s most recent web developments in 2017.
With more than 3.75 billion people online today. Internet use continues to grow all over the world, with global users up 8% year-on-year. An increasing share of online activity takes place on mobile, with more than half of all web traffic now going to mobile phones.
The number of social media users across the globe grew by more than 20% over the past 12 months, with well over one-third of the world’s population now using social media every month.
Mobile social media use is growing even faster, with global monthly active user numbers up 30% year-on-year to reach more than 2.5 billion. Mobile connectivity continues to grow too, and the average mobile connection is getting faster as well. Nearly two-thirds of the world’s population now uses a mobile phone, and with 55% of all active connections now coming from smartphones, it’s likely that more than half of the world’s population now uses a smartphone.