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Mobile manufacturers are joining the Ramadan/World Cup race, with localized campaigns. We are bringing to you the tactics and approach used by Oppo and Xiaomi. The Chinese smartphone manufacturer,…
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Facebook has announced that it’s making changes to Instagram’s graph API which will enable business profiles to schedule posts, without having to go through the current process of getting an alert and…
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Orange starts a new competition with the two telecommunication companies with  the new campaign 1- The first match with Etisalat:…
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Here are the 8 reasons why "وقفة ناصية زمان" has been so successful reaching 2,000,082 views in just 24 hours! 1) The back story: The fact that we miss a lot of customs and traditions, …
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Let’s face it, the video is the highest-converting medium in the social media space. But why does video convert more? Simply stated, it’s more human. The movement more closely represents life. If it’s…
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Google AdWords has upgraded YouTube ads with location extensions and the ability to measure in-store visits. As you may know, both location extensions and store visits measurement have been…
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Facebook today formally announced its new feature that allows users to order food from local restaurants using its app. Users can find the new option “Order Food” in the Explore menu in the Facebook…
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Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience.  And it’s something that…
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Google has announced that the new AdWords interface is now available to all advertisers. The new “experience” was unveiled last year, followed by a rollout over several months, from August of last…
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Facebook is introducing a new set of tools on its Creative Hub that will help teams organize and share their mockups, and collaborate more effectively with their creatives. Creative Hub’s latest…
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