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7 Invaluable lessons to learn from Champions League Final Match for Marketers! | imfnd
Champions League Final is the talk of every football fanatic and Mo Salah lover everywhere in the world! We re-watched it with a marketing eye and we’re bringing to you invaluable lessons for every…
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Uber Egypt World Cup Ad supports the Egyptian King in a Motivational Artistic Advert!
Timing is everything! To be able to deliver your brand’s message and objectives when as many people as possible are searching for it, is guaranteed to provide ultimum results.
Uber Egypt has released…
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Hospital 57357 ft Tamer Hosny Advert Creates Positive Ripple Effect!
Ramadan is the month of charity and good deeds. It is the time for non-profitable organizations to shine and deliver powerful messages when the target audience is in a charitable mindset.
The…
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The Picturesque Setting, High-end Execution & Elegant Cast: WE is Creating a Masterpiece
One of the most anticipated adverts is the elusive World Cup WE ad after the teaser which was launched a week ago. WE is one of the brands who has created a combined Ramadan and World Cup campaign.…
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Ramadan 2017 on Repeat | Banque Misr vs EGbank!
Banque Misr and EGbank Ramadan 2018 campaigns have piqued the question; “If a marketing tactic worked, is it better to re-create it or go for an original concept?”
When brands plan for Ramadan…
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Why Magdi Yacoub Heart Foundation’s ad Should Win Best Advert of Ramadan 2018? | imfnd
It is of utmost importance for brands to evoke good feelings in their audience.
When done right it enhances brand recall and purchases decision as "Carl W. Buehner" said:
“they may forget what…
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WE Telecom Egypt Creates an Earworm Jingle for its First Ramadan Ad | imfnd
Mobile phones are a vital part of our everyday life, to a point that we get semi-heart attacks at the thought of losing them. Statistics shows that number of smartphone users in the world is expected…
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Orange Egypt #جاري_يا_جاري Ramadan Ad 2018 ft El Capitano & The King! | imfnd
The celebrity filled advertisement is a Ramadan trademark, AKA the Middle East Super Bowl.
Brands save up almost half of their marketing budget for Ramadan advertisement because of the vast TV…
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Negative comments on ads: Leave or delete?
There is no such thing as bad publicity, but in reality, it is what you do with this negative comments is what matters"
So, just the 1st day into Ramadan and we've got a commercial that received…
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Ramadan 2018 Clasico: Pepsi is bringing us along to the National team’s exciting journey
Ramadan is a crazy time for advertising in the MENA region,
it is a time where brands step up and rev their creative engines.
Every season we are waiting for the Clasico between Pepsi & Coke in…
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