When you put customers at the heart of your brands, gaining loyal customers is a sure thing. Brands achieve best results when they create the optimum campaign, this happens when you know your target…
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We are all hooked on some kind of TV series whether it be a seasonal Ramadan series like Kalabsh 2, Raheem and Nesr el Seid or others binge-watch seasons like The Heist (La casa de papel) or Game of…
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Non-profit organizations are winning Ramadan campaigns in spades this year. From happy cheerful tunes to nostalgic, emotional adverts. The New National Cancer Institute 500 500 has released its main…
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Champions League Final is the talk of every football fanatic and Mo Salah lover everywhere in the world! We re-watched it with a marketing eye and we’re bringing to you invaluable lessons for every…
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Timing is everything! To be able to deliver your brand’s message and objectives when as many people as possible are searching for it, is guaranteed to provide ultimum results. Uber Egypt has released…
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Ramadan is the month of charity and good deeds. It is the time for non-profitable organizations to shine and deliver powerful messages when the target audience is in a charitable mindset. The…
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One of the most anticipated adverts is the elusive World Cup WE ad after the teaser which was launched a week ago. WE is one of the brands who has created a combined Ramadan and World Cup campaign.…
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Banque Misr and EGbank Ramadan 2018 campaigns have piqued the question; “If a marketing tactic worked, is it better to re-create it or go for an original concept?” When brands plan for Ramadan…
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