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WE Brings the Experts to Share Secrets with the National Team in a Motivational Ad…
WE has struck another one out of the field with its new copy for the FIFA World Cup 2018.
After a great success with casting Samir Al Eskandarany in the Search of the Missing Voice series, WE has…
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7 Lessons Learned from Ramadan Fails
As Ramadan is ending and before we bring out the Kahk and Egyptian flag to cheer for our heroes in Russia, we are taking a look back at the Ramadan campaigns that didn’t create the expected buzz and…
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Oppo and Xiaomi Releases Localized Campaign in Ramadan 2018
Mobile manufacturers are joining the Ramadan/World Cup race, with localized campaigns. We are bringing to you the tactics and approach used by Oppo and Xiaomi.
The Chinese smartphone manufacturer,…
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WE Series Finale of “The Missing Voice” Leaves Us Reminiscing about The Golden Age ft Samir El…
WE Finds The Missing Voice:
WE takes us back to the golden age with a single voice. WE releases the last episode of the search for “The Missing Voice” series with a new copy called “The Voice of…
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Coca-Cola Releases a Localized Anthem for FIFA World Cup 2018
Music is a universal language of its own. It crosses the barriers of language, country and color, this is why Coca-Cola has created an international campaign for FIFA World Cup 2018 featuring Jason…
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Nescafe Egypt creates Viral Relevant Campaign for the Misfits this Ramadan | #قهوة_الطالب_المصري
When you put customers at the heart of your brands, gaining loyal customers is a sure thing. Brands achieve best results when they create the optimum campaign, this happens when you know your target…
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WE Releases First Episode of the World Cup Campaign Filled with Action and Fun |مصر_بصوت_100_مليون#
We are all hooked on some kind of TV series whether it be a seasonal Ramadan series like Kalabsh 2, Raheem and Nesr el Seid or others binge-watch seasons like The Heist (La casa de papel) or Game of…
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Brands utilizing National Team for World Cup campaigns (Part 2) | Ramadan 2018
Brands are utilizing the Egyptian Football National Team this Ramadan as they are the real stars as Vodafone says.
Egyptians are anticipating World Cup after 28 years, this Ramadan is quite…
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Read on how the New Cancer Institute 500 500 has created such a positive buzz on social media in…
Non-profit organizations are winning Ramadan campaigns in spades this year. From happy cheerful tunes to nostalgic, emotional adverts.
The New National Cancer Institute 500 500 has released its main…
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7 Invaluable lessons to learn from Champions League Final Match for Marketers! | imfnd
Champions League Final is the talk of every football fanatic and Mo Salah lover everywhere in the world! We re-watched it with a marketing eye and we’re bringing to you invaluable lessons for every…
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