Why brands decide to expand? There are a number of reasons, brand expansion is an increase in the scope of activities and/or renewal of capabilities. One of the reason for growth is to become…
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Mohamed Salah has shocked everyone when he deactivated his social media accounts, which turned out to be a marketing stunt for a paid partnership with DHL Egypt. 

DHL Celebrating its 50 Years…
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WE Telecom Creates an Anthem for the Red Devils “Al Ahly”: #‏معاك_يا_أهلي In just two days, the advert gained 3.5M views, and it is number 18 on trending. The advert on Facebook has gained 4M views,…
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Orange & Chipsy Akram Hosny and Yasmine el Rayes Advert: Chipsy and Orange surprise and delight us with a colorful Hindi advert featuring two inspiring stars Akram Hosny and Yasmin el Rayes.…
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Living with a chronic disease is hard enough without having to deal with the outside world. According to U.N. figures, HIV, which is the virus that causes AIDS, is infecting more young and…
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Orange Egypt launches new campaign under the name of: النت مالوش غير  دراجون https://www.facebook.com/OrangeEgyptOfficial/videos/280639395857146/ The copy gained 171k…
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Orange starts a new competition with the two telecommunication companies with  the new campaign 1- The first match with Etisalat:…
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Halloween as a manual holiday celebrated each October 31, it's a major occasion for brands to spent millions of dollars for marketing campaigns. Celebrate with a list of creative campaigns. Enjoy!…
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Facebook is testing a major change that would shift non-promoted posts out of its news feed, a move that could be catastrophic for publishers relying on the social network for their audience. In the…
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