Apple has gone to the max with the three new iPhones!

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The big day is finally here.

Apple has been live-streaming its product announcements for years, but the company has always tried to keep the events on-platform — until now.

This year, Apple also has been streaming its iPhone announcement on Twitter, with hashtag #AppleEvent where it has the chance to reach a new audience that might not know to check out Apple’s website for a streaming link.


It’s that time of year again. Apple CEO today Tim Cook took to the stage to announce all of the latest and greatest in Apple hardware.

Tim says that Apple Stores currently have around 500 million visitors per year. That’s a large country.

Another big number: Apple is about to ship its two billionth iOS device.

Let’s get to the hardware announcement.

First off, the Apple Watch

The display. Edge-to-edge. Rounded corners. Screens are over 30 percent larger for both screen sizes. 35 percent different on the smaller version; 32 percent on the bigger.

Series 4 now has six hours of outdoor workout time and all-day battery, reportedly good for 18 hours.
As watch faces go, you have options. Silver, Gold, and Space Grey are standards, while Steel watch faces include Polished and Space Black. There’s also a new finish, Gold Stainless.
Moving on, Series 4 can detect falls.

The Apple Watch can screen your heart rhythm in the background. It won’t catch every instance of atrial fibrillation, Jeff warns, but it might still help people who didn’t know they had an issue, he says.

Series 4 starts at $399 for the Wi-Fi version, or $499 with cellular connectivity. You can order it starting Friday (September 14), and it’ll be available the following Friday (September 21).

WatchOS 5 is coming September 17.

Secondary, Apple iPhone

It would be called the iPhone Xs That’s pronounced “Ten S,” not “Excess,”. Three finishes: gold, silver and space gray. With IP68 water resistance. A step up from previous models.

As for that screen, it’s a Super Retina OLED display. 5.8 inches on the regular XS. It’s a smaller footprint than the old “Plus” models, but with a bigger screen (5.8 vs. 55 inches).

Also a bigger version with a 6.5-inch display would be called iPhone Xs Max. A biggest display on an iPhone yet. OLED here too. 3.3 million pixels, all told.

The Xs gets up to 30 minutes longer than the iPhone X. The iPhone Xs Max has the biggest of any iPhone battery to date, adding up to an extra hour and a half of daily use time.

And, as rumored, you get dual SIM capability. Less of a thing here in the US, but a huge deal in other regions, especially Asia. Phil’s talked about Dual SIM Dual Standby, coupled with eSIM technology. The experience you can expect is that you get a call, and the line that’s being called is the one that becomes the active SIM


The iPhone Xs and Xs Max come in three configuration options:

64, 128, and 256GB. It starts at $1099. You can preorder this Friday (September 14), and they’ll ship on September 19. If it’s not available immediately in your country, you’ll begin seeing further rollouts into additional territories on September 28.
One more thing, actually one more iPhone!

Apple, as rumors suggested, is adding a third iPhone model, the iPhone Xr. It’s an edge-to-edge display that looks a lot like the iPhone X, but with added color options: red, yellow, coral, blue, white, and black.
It’s a 6.1-inch panel with 1,792 x 828 resolution. 1.4 million pixels. Supports Tap to Wake.


It has the same A12 Bionic chip as the other two models.

What’s different, however, is the single 12-megapixel camera. It’s the same sensor as the Xs and Xs Max, but with one camera instead of two on the back.
The Xr comes in three storage sizes, 64, 128, and 256GB. It starts at $749. You can preorder October 19, and it’ll ship a week later (October 26).

Other updates

Apple is kind of glossing over these, but they’re worth mentioning.
The HomePod and tvOS both get updates, Monday, September 17. On the HomePod, you’ll get stereo pairing support and AirPlay 2. AppleTV users get support for Dolby Atmos on Apple TV 4k.

MacOS Mojave will get a dark mode, and a redesigned App Store on September 24.

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