We Are Social in collaboration with Hootsuite today released their Digital 2019 report, examining social media and digital trends around the world.
Delving into data from across more than 230 countries and territories, the eighth annual report finds 367 million more people came online globally in 2018, adding approximately a million more people online every day.
The number of people accessing the internet now stands at 4.39 billion, up from 4.02 billion in 2018.
The Middle East was the region with the biggest increase in internet users, up by 11 per cent in 12 months, an addition of more than 18 million people.
Internet users love video, with 92 per cent watching some form of video online and 58 per cent using the internet to stream television.
Almost three-and-a-half billion people are active on social media, accounting for 45 per cent of the world’s population – up from 42 per cent in 2018.
More than half of internet users said they bought something online using their phones in the previous month.
Internet users love to shop for clothes and make and book holidays more than anything else – in total $750 billion was spent on travel in 2018 and $525 billion on fashion and beauty.
Digital Around The World in 2019