Mother’s day is just a few days away and Vodafone creates a non-cliché mother’s day advert.
Gone are the days where mothers take their kids to swimming classes with home-made sandwiches and pasta in plastic containers.
Kids nowadays prefer playing games or watching Youtube videos on their parents’ phones, you can leave them like that for days and they will be over the moon.
Vodafone #BabyShark Mother’s Day Advert:
If you have a niece, nephew or a child of your own, then you know Baby shark nursery rhyme by heart.
Vodafone created a Mother’s day advert portraying the everyday life of the modern mother.
Mother’s sacrifice everything with a smile on their faces, and to avoid their children’s tantrum they have to sacrifice their internet bundle.
Knowing how kids love listening to Baby Shark song on repeat, Vodafone offers double the megabytes spent on Youtube to keep the song going, children tantrum-free and the mothers happy.
- Vodafone recognizes and adapts to the change in its audience’s interests and needs
- Creates a relevant modern mother’s day advert
- Features the most famous nursery rhyme mothers play to their kids to keep them happy
- Showcase the expected tantrum children display when not getting their way
- Offering a solution to mothers’ everyday struggle (double the internet spent on Youtube)
- In just 3 days Vodafone’s advert gained 2.1M views and 55K engagement on Facebook
Vodafone Celebrates 20 Years Anniversary with Mohamed el Sharnouby:
In time of Mohamed el Sharnouby’s new album release, Vodafone Partners with him to continue its 20 years anniversary celebration.
Vodafone trend jack Mohamed el Sharnouby new album launch and creates an advert asking “If a maestro can guide his orchestra remotely?” with Vodafone 4G coverage, the answer would be yes.
Mohamed el Sharnouby sings “فيها حاجة حلوة” for the renowned music composer, pianist, and conductor Omar Khairat while the orchestra is playing all around Egypt to recreate the masterpiece.
Unlike the trending style of music in the telecommunication sector for a while now Vodafone creates a classy advert targeting all Egyptian segments while trend jacking Mohamed El Sharnouby’s limelight.
Check out audience reaction on Social Media:
Let us know in the comments what you think of Vodafone’s choice of featuring Mohamed el Sharnouby? What do you think of Vodafone’s Baby Shark Mother’s day advert?